In a deeply insightful episode of The Journey With Simarpreet Singh, hosted by podcaster Simarpreet Singh, we meet the visionary founder and CEO of Evage Motors, Inderveer Singh. This conversation is a powerful masterclass in deep-tech entrepreneurship, a dive into the journey of building a global manufacturing brand from scratch, and the philosophies that drive sustainable innovation.
Mr. Singh reflects on his early beginnings, candidly sharing how his curiosity led him to convert a petrol car to an electric one back in 1997, long before EVs were a buzzword. He frames this early experiment as the seed for his life’s mission. His journey was not born in a boardroom but from a deep, on-the-ground understanding of a critical problem: urban pollution, with commercial vehicles being the largest contributors.
The conversation then shifts to his core business philosophy: an unwavering focus on the customer and a product-first mindset. He emphasizes that before building anything, you must intimately understand the customer’s needs, a lesson he learned by spending years in transport hubs observing drivers and booking agents. This philosophy guided Evage’s strategy to create high-impact electric commercial vehicles, focusing on sustainability that makes business sense.
One of the most profound segments of the episode is Mr. Singh’s take on innovation. He discusses Evage’s pioneering modular vehicle platform, which allows for endless customization and challenges the rigid norms of traditional auto manufacturing. He also provides a clear-eyed perspective on battery technology, explaining that the solution to range anxiety isn’t always bigger batteries, but smarter, faster charging that fits the actual use case—a lesson in right-sizing for real-world impact.
Ultimately, Mr. Singh’s story is about building a company “made in India for the world.” He shares a vision for a new India driven by a product mindset and engineering excellence, capable of competing on the global stage. His journey is a testament to resilience, customer obsession, and a forward-looking vision for a cleaner, more sustainable future.
Key Takeaways from the Conversation:
- A deep understanding of your customer is everything.
- Focus on solving the most impactful problems.
- Right-size the solution for the real-world use case.
- A product mindset can build global brands from India.
- True innovation challenges the rigid norms of an industry.
Listen now on YouTube: https://youtu.be/25pNd_B4Ct4?si=_ORK0cgier4A4DQB
